April 25, 2019

V is for Vanity: Keeping up beautiful appearances

by admin in Uncategorised
“Vanity? I had thought that vanity was the evil queen in Snow White, gazing into her mirror, desperate to be the most beautiful in the land. Vanity, I knew was always feminine. It was always about beauty…”

The ever-changing beauty ideal

When we think of vanity, what often springs to mind is beauty standards and femininity.

Standards of beauty change dramatically from decade to decade, and what is admired in one era seems hideous in another..”

We’ve cared about our appearance since the dawn of time, for various reasons; whether it be for the purpose of attracting a mate, self-upkeep, confidence, being in a position of high authority and now more so, just to appear ‘civilised’.

A big factor influencing beauty standards of today is cosmetics. Used to accentuate features and minimise imperfections, it wasn’t always considered as appropriate for the average person to wear. ‘Fixing our face’ is something we’ve always done, “for as long as there has been people, there has been makeup…” Reader’s Digest shows the evolution of makeup from ancient times, worldwide up to today.

Backtracking to a few centuries ago, it was mostly people of more affluent backgrounds who would pay more attention to their appearances. It was harder for those with limited access to money, to conform to these beauty ideals. For example, in 19th century Britain, only actresses and prostitutes would wear makeup. 

Any attempt to mimic such looks was in fact considered shameful. However, surprisingly, this moral dilemma was not enough to dissuade ageing women from recapturing their youthful looks. You can read about the scandalous story of Madame Rachel, who was inspired by hair restorer lotion, to start a business in ‘fashionable cosmetics’ for hopeful older women.

Looking good

beautiful people, particularly attractive women, tend to be perceived as more materialistic, snobbish, and vain.” 

One article written for the Journal of Young Investigators states that beauty matters, as shown by research. It “…pervades society and affects how we choose loved ones. Thus, striving to appear attractive may not be such a vain endeavour after all.”

What does vanity mean to you? Does it mean materialistic, superficial beauty? Or something more? Here are some pictures of vanity and beauty in all sorts of forms.

Materialistic possessions

Jewellery

Owning lots of materialistic possessions such as jewellery can also be associated with vanity. Possibly because in earlier centuries, wealthier families would have the money to purchase these goods and along the societal expectation, they typically made sure their appearances were well kept maintaining their high level of authority.

Technology

The selfie

Nowadays, those seen taking lots of ‘selfies’ and posting them onto social media sites such as Instagram and Facebook are considered vain.

Beauty

Cosmetics

Cosmetics, a widely used way to enhance one’s natural features and minimise imperfections is also associated with beauty and vanity.

Birds of a feather

Personalities

In Western Art, vanity was symbolised by a Peacock. People who were considered as vain or ‘show-offs’ would be given the name ‘Peacock’ because of their personality.

Influence

Magazines

A magazine cover for Vanity Fair, 1914.

A magazine of popular culture, fashion and current affairs. The first version was published in the UK in 1913. This is another example of how beauty standards are portrayed and directed to the public.

Adverts

Billboards

This picture of illuminated billboards showing advertisements in New York City, is another way of how we are subjected to western culture’s societal view of what is beautiful.

Floriography

The Amaryllis Flower

Flowers were once used as a language and every flower has its own symbolic meaning. Floriography was (and sometimes still is to this day) used to send messages to family and significant others without the need to write it in a letter! The Amaryllis flower shown above symbolises ‘splendid beauty’ and also represents ‘worth beyond beauty

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